Price gap calculator
One price, your cost and the rival price in: the calculator gives your margin, the gap to the rival and how far you can undercut before you fall below your target margin. In your browser, no account.
Your numbers
Five inputs, five answers. The defaults are examples — overwrite them with yours.
Your answer
- Your margin at this price
- Break-even price
- Gap to the rival
- Price at your target margin
- Room to undercut
Amounts in euro, excluding VAT. The fee is taken as a share of the price; shipping, returns and promotions stay out of it.
How the calculator works
- Enter your selling price, your cost per unit, the fee and the target margin.
- Enter the price the nearest rival charges for the same product.
- Read your margin, the gap and the price that holds your target margin, then decide.
Common questions
- What is a price gap?
- The difference between what you charge and what the nearest rival charges for the same product, in euro and in percent. A positive gap means you are the cheaper of the two.
- How is the margin calculated?
- Price minus your unit cost minus the payment fee, shown as a share of the price. VAT, shipping and returns stay out, because you know them better than this page.
- What is the price at my target margin?
- The lowest price that still leaves your chosen margin after cost and fee. Below it, every order eats into that margin.
- Is the calculator free?
- Yes. Every number is worked out in your browser from the five values you enter, and nothing is sent anywhere.
Ready to close the gap? Apply the price automatically
Run the numbers, then install the app to set the price for you. The app changes prices on your schedule, so you do not edit every product by hand.
This free calculator works from the five numbers you enter. It gives no pricing, tax or legal advice and leaves out shipping, returns and promotions.